Remember this proverb we grew up learning in school – “Cleanliness is next to Godliness.” It is an old saying but it has merely become another set of words to be mugged up from the textbook. A very meagre population is actually seen following it. The issue is that everyone wants to keep their houses or occupancies neat but do not take any responsibility for the areas beyond their immediate surroundings. Instead most of the times, people are seen littering on streets and other public places despite the presence of bins in proximity. They are ever ready to complain but never think about taking a step ahead and solving the problem. Most of us have this embedded notion in our thought process that the upkeep of the public areas is the responsibility of the government without shelling out any thought on the fact that as citizens, it is not just our responsibility but our duty to take care of the place. Just a little effort on our part would deflect the valuable tax money into development and progress programmes rather than correction and mending projects. This year October 2nd was picked up by our Honourable Prime Minister to initiate the “Swach Bharat Abhiyaan”. The initiative did spur a cleanliness drive across the nation. Celebrity nominations saw participation of stalwarts from all fields – cricket, cinema, politics, industries and educational institutions. At my workplace as well, we participated whole-heartedly in the cleanliness campaign and our endeavours were realised with our parking lot transforming to a cleaner and greener spot, adding to the presentable appearance of the place. However, two months since then the enthusiasm has plummeted and the predicament has regained its normalcy. “Swach Bharat Abhiyaan” is not just an initiative but a reminder for the nation to make it a clean, green and beautiful place to live. Moreover, the agenda here is not just beautification but also maintaining the hygiene and sanitation of the area in order to avoid the spreading of germs and diseases.
Strepsils, the world’s leading throat lozenge has taken up the onus of instilling the zeal in the Swach Bharat Abhiyaan via #Ab Montu Bolega Campaign. Strepsils helped Montu regain the courage to speak up for the right things and maintain his integrity. #Ab Montu Bolega Campaign gives an opportunity to the people to address the agendas in prime focus for the nation's interest. One can speak up about any of the following trending issues of the country- #MakeIndia, ISL, #SwachBharatAbhiyan #ShameGame by logging in to the website http://www.abmontubolega.com/. The Strepsils facebook and Twitter accounts have several interesting opinions listed by the web users.
This noble cause is sure to catalyse the awareness and execution of the cleanliness drive so that we see a much healthy and serene India by 2019.